From the resourcefulness of ancient humans using animal furs to stay warm in winter to the innovative designs of modern down and recycled insulation, our approach to finding comfort and warmth in any environment is ever evolving. Today, the down apparel market is valued at an astounding $253 billion USD and is only expected to grow. And big money means big investment in innovation. But all the trademarks and special acronyms can be confusing for consumers. We're here to help—this article will tackle the most important topic to shopping for down apparel: What is down fill power and what does it mean in terms of warmth and weight? (We have other guides taking on the question of who makes the best down jacket and down pants, btw.)
Down products range vastly in price, quality, and ethical and sustainable production methods. That goes for down jackets as well as down pants and even down blankets, pillows, quilts, comforters, and of course, sleeping bags. To put it clearly, that $29.99 puffer from the big box store that seems too good to be true probably is: it won’t last and is almost guaranteed to have been produced via a supply chain that was harmful to both the environment and the animals from which the down was harvested. The old adage “you get what you pay for” isn't always true in outdoor gear, but it may be when it comes to down.
What follows is a guide to down insulation, from the meaning of down fill power and the importance of weight and loft, to eco-friendly considerations, sustainable alternatives, and performance factors that will help you select the best down jacket and gear for your needs. Here is everything you need to know about down jackets (and nothing you don’t) so you can stay toasty on all your winter adventures.