Dyneema

Made entirely of lightweight, waterproof, super strong Dyneema, this 1 pound, 1-person, 3-season tent is built for long trips on the trail

The niche Canadian running brand by lifelong shoe industry veterans is now using one of the lightest and strongest materials ever made

Bringing a rare burst of color to ultra technical, ultra white Dyneema, an ultralight fiber that's stronger than steel (at the molecular level)

USA made Dyneema denim, rugged leather boots, and a sturdy flannel for adventuring in town and out