I should come right out and say that until very recently I knew almost nothing about IRONMAN. I’m not from the triathlon world and I had never witnessed a race. I didn’t know the athletes, the venues, or the brands. And I had no idea how to be a spectator on a course that covers more than 150 miles. My knowledge was limited to the order of things: swimming, biking, then running.
When I touched down on Oahu after an 11-hour flight from New York in early October, it was my first time setting foot on a Hawaiian island. Basically, I was the least qualified person to be representing the media at the IRONMAN World Championship in Kona—which I soon realized is a really big deal.
That said, as a guest of sponsoring brand ROKA, I was set. I even got a media card with my photo on it and an IRONMAN lanyard that granted me access everywhere. I wore a camera over top of my performance athletic gear and mingled poolside with industry people each evening. I fit right in.