Whether it’s covering up a fabric tear or showing off a successful summit bid, in the outdoors, patches tell stories.
And Jaimus Tailor, the forward-thinking designer behind Greater Goods, is following that yarn.
Working from his North London flat, the 23-year-old Tailor (fitting name btw) has quietly built one of the most interesting emerging brands in outdoors fashion, selling functional accessories cut and sewn by hand from off-cuts of upcycled gear (taking upwards of seven hours per piece). For each collection he sources worn-out outdoors apparel—an old shell here, some expired pants there—then gives it new life through an aesthetics-driven approach to upcycling.